That Event Stack by That Coalition
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Investors aren’t buying event data. They’re buying trust.
First-party data may be attracting attention, but the enduring value of B2B events lies in something AI can’t generate on its own: trusted professional…
Jul 2
•
Piet van Niekerk
1
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The Answer Engine Economy Is Good News for Events
When answers become automated, people start gathering for context
Mar 12
•
Piet van Niekerk
3
1
The event tech stack is being unbundled
AI is not the disruption. The redistribution of power and accountability is.
Feb 26
•
Piet van Niekerk
2
Three Years of Data: How Attendees Are Recalibrating what Justifies Showing Up at Events
For the third year running, I’ve surveyed event attendees about what matters to them.
Feb 9
•
Cobus Heyl
1
The Great Event Correction
Why clarity is becoming the defining factor for events
Jan 7
•
Cobus Heyl
6
Why AI split the room: What media can learn from events
Why the same conference produced two completely different futures
Dec 11, 2025
•
Piet van Niekerk
2
What AI can really do for events
Lessons from a day inside the industry’s new reality
Nov 27, 2025
•
Piet van Niekerk
6
I don’t want to pick a fight with PR, but I will
The newsroom habits that turn live events into content gold
Oct 23, 2025
•
Piet van Niekerk
3
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That Event Stack by That Coalition
Exploring fresh ideas and trends to inspire innovative, engaging, and high-impact B2B meetings and events. Brought to you by That Coalition.
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