That Event Stack by That Coalition
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Three Years of Data: How Attendees Are Recalibrating what Justifies Showing Up at Events
For the third year running, I’ve surveyed event attendees about what matters to them.
Feb 9
•
Cobus Heyl
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The Great Event Correction
Why clarity is becoming the defining factor for events
Jan 7
•
Cobus Heyl
6
Why AI split the room: What media can learn from events
Why the same conference produced two completely different futures
Dec 11, 2025
•
Piet van Niekerk
2
What AI can really do for events
Lessons from a day inside the industry’s new reality
Nov 27, 2025
•
Piet van Niekerk
5
I don’t want to pick a fight with PR, but I will
The newsroom habits that turn live events into content gold
Oct 23, 2025
•
Piet van Niekerk
3
Where event coverage is going right now
AI just killed the day-after conference report, giving in-the-moment ideas an afterlife
Oct 9, 2025
•
Piet van Niekerk
4
Three things you can do today to make your event content discoverable
Quick wins to stop your hard-earned speaker and session content from vanishing without a trace
Sep 25, 2025
•
Piet van Niekerk
5
ROI vs ROR: Why the ‘bean counters’ don’t get events
Beyond the spreadsheet: Why Return on Relationships might save your next event
Jul 10, 2025
•
Piet van Niekerk
4
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That Event Stack by That Coalition
Exploring fresh ideas and trends to inspire innovative, engaging, and high-impact B2B meetings and events. Brought to you by That Coalition.
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