That Event Stack by That Coalition
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I don’t want to pick a fight with PR, but I will
The newsroom habits that turn live events into content gold
Oct 23
•
Piet van Niekerk
2
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Where event coverage is going right now
AI just killed the day-after conference report, giving in-the-moment ideas an afterlife
Oct 9
•
Piet van Niekerk
3
Three things you can do today to make your event content discoverable
Quick wins to stop your hard-earned speaker and session content from vanishing without a trace
Sep 25
•
Piet van Niekerk
3
ROI vs ROR: Why the ‘bean counters’ don’t get events
Beyond the spreadsheet: Why Return on Relationships might save your next event
Jul 10
•
Piet van Niekerk
4
From Stage to Stream
Turning Your Event into a Media Brand
Jun 26
•
Cobus Heyl
2
Mid-year reset: Where 2025’s event trends are heading
From Monetise B2B to Snowflake Summit, personalisation, AI and festivalisation are no longer optional; they’re becoming the operational core of modern…
Jun 12
•
Piet van Niekerk
1
The Great Attention Span Squeeze: How Short Can TED (and other event) Talks Go?
Several years ago, I made what was initially not a universally liked decision.
May 29
•
Cobus Heyl
3
AI: speed without strategy = chaos
How AI has made conference reporting more complex
May 15
•
Piet van Niekerk
1
1
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That Event Stack by That Coalition
Exploring fresh ideas and trends to inspire innovative, engaging, and high-impact B2B meetings and events. Brought to you by That Coalition.
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