That Event Stack

Part 2: What Event Programmers Can Learn from the Newsroom

A practical look at how the User Needs Model might apply to a conference agenda

8 hrs ago • Cobus Heyl

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Part 1: What Event Programmers Can Learn from the Newsroom

Every session needs a job. This BBC framework shows how to give it one.

Nov 4 • Cobus Heyl

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October 2026

Event Content That Travels

Designed with Purpose

Oct 30 • Cobus Heyl

August 2026

The Thinking Event

Why Event Content Must Meet People Where Their Brains Are Now

Aug 7 • Cobus Heyl

July 2026

March 2026

The Answer Engine Economy Is Good News for Events

When answers become automated, people start gathering for context

Mar 12 • Piet van Niekerk

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February 2026

The event tech stack is being unbundled

AI is not the disruption. The redistribution of power and accountability is.

Feb 26 • Piet van Niekerk

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Three Years of Data: How Attendees Are Recalibrating what Justifies Showing Up at Events

For the third year running, I’ve surveyed event attendees about what matters to them.

Feb 9 • Cobus Heyl

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January 2026

The Great Event Correction

Why clarity is becoming the defining factor for events

Jan 7 • Cobus Heyl

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December 2025

Why AI split the room: What media can learn from events

Why the same conference produced two completely different futures

Dec 11, 2025 • Piet van Niekerk

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November 2025

What AI can really do for events

Lessons from a day inside the industry’s new reality

Nov 27, 2025 • Piet van Niekerk

6

October 2025

I don’t want to pick a fight with PR, but I will

The newsroom habits that turn live events into content gold

Oct 23, 2025 • Piet van Niekerk

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