That Event Stack by That Coalition

I don’t want to pick a fight with PR, but I will

The newsroom habits that turn live events into content gold

Oct 23 • 

Piet van Niekerk

2

Where event coverage is going right now

AI just killed the day-after conference report, giving in-the-moment ideas an afterlife

Oct 9 • 

Piet van Niekerk

3

September 2025

Three things you can do today to make your event content discoverable

Quick wins to stop your hard-earned speaker and session content from vanishing without a trace

Sep 25 • 

Piet van Niekerk

3

July 2025

ROI vs ROR: Why the ‘bean counters’ don’t get events

Beyond the spreadsheet: Why Return on Relationships might save your next event

Jul 10 • 

Piet van Niekerk

4

June 2025

From Stage to Stream

Turning Your Event into a Media Brand

Jun 26 • 

Cobus Heyl

2

Mid-year reset: Where 2025’s event trends are heading

From Monetise B2B to Snowflake Summit, personalisation, AI and festivalisation are no longer optional; they’re becoming the operational core of modern…

Jun 12 • 

Piet van Niekerk

1

May 2025

The Great Attention Span Squeeze: How Short Can TED (and other event) Talks Go?

Several years ago, I made what was initially not a universally liked decision.

May 29 • 

Cobus Heyl

3

AI: speed without strategy = chaos

How AI has made conference reporting more complex

May 15 • 

Piet van Niekerk

1

Right and Left Brain Event Sponsorship Design

Crafting innovative, data-driven sponsorship experiences

May 1 • 

Cobus Heyl

5

April 2025

How to power the next era of personalised events

The best events of 2025 won’t be the biggest - they’ll be the most personal. Here’s how smart organisers (and AI) are driving smarter matchmaking…

Apr 24 • 

Piet van Niekerk

2

The Psychology of the Stage

How Stage and Room Setup Help Shape Event Experiences

Apr 3 • 

Cobus Heyl

4

March 2025

6 event apps you should know about

A tool for every stage of your event lifecycle

Mar 27 • 

Piet van Niekerk

1