That Event Stack by That Coalition

Three Years of Data: How Attendees Are Recalibrating what Justifies Showing Up at Events

For the third year running, I’ve surveyed event attendees about what matters to them.

Feb 9 • Cobus Heyl

January 2026

The Great Event Correction

Why clarity is becoming the defining factor for events

Jan 7 • Cobus Heyl

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December 2025

Why AI split the room: What media can learn from events

Why the same conference produced two completely different futures

Dec 11, 2025 • Piet van Niekerk

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November 2025

What AI can really do for events

Lessons from a day inside the industry’s new reality

Nov 27, 2025 • Piet van Niekerk

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October 2025

I don’t want to pick a fight with PR, but I will

The newsroom habits that turn live events into content gold

Oct 23, 2025 • Piet van Niekerk

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Where event coverage is going right now

AI just killed the day-after conference report, giving in-the-moment ideas an afterlife

Oct 9, 2025 • Piet van Niekerk

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September 2025

Three things you can do today to make your event content discoverable

Quick wins to stop your hard-earned speaker and session content from vanishing without a trace

Sep 25, 2025 • Piet van Niekerk

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July 2025

ROI vs ROR: Why the ‘bean counters’ don’t get events

Beyond the spreadsheet: Why Return on Relationships might save your next event

Jul 10, 2025 • Piet van Niekerk

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June 2025

From Stage to Stream

Turning Your Event into a Media Brand

Jun 26, 2025 • Cobus Heyl

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Mid-year reset: Where 2025’s event trends are heading

From Monetise B2B to Snowflake Summit, personalisation, AI and festivalisation are no longer optional; they’re becoming the operational core of modern…

Jun 12, 2025 • Piet van Niekerk

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May 2025

The Great Attention Span Squeeze: How Short Can TED (and other event) Talks Go?

Several years ago, I made what was initially not a universally liked decision.

May 29, 2025 • Cobus Heyl

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AI: speed without strategy = chaos

How AI has made conference reporting more complex

May 15, 2025 • Piet van Niekerk

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