That Coalition’s Substack
We post because we love events. Our Substack explores fresh ideas and insights about events to inspire ideas and innovation for your multi-channel, multi-phase audience engagement strategies.
That Coalition’s premise
That Coalition curates high-impact, intimate B2B events for third-party clients through a flexible, modular approach that maximises engagement and community connection.
Our promise to clients:
Increase efficiency. Drive quality. Maximise value.
How That Coalition came about
With years of experience in the B2B conference and meetup sector, we recognised an opportunity to offer "Events-as-a-Service" enabled by a "Coalition of Experts" to call upon for different business needs.
Why Events-as-a-Service?
The event sector is thriving, with a growing demand for meaningful connections and insights at intimate meetups and targeted industry events. The "Events-as-a-Service" approach offers clients a dynamic, cost-effective way to design and deliver impactful gatherings.
Why a coalition of experts?
A volatile world places extreme demands on modern business.
Engaging loose coalitions of experts offers a flexible model for project development. Clients choose what they need, with the flexibility to scale services up or down at different project stages. This adaptable approach ensures cost-effective delivery tailored to their needs while tapping into a coalition with proven expertise to provide value.
We offer a portfolio of event services using “That Coalition” as our vehicle. This could range from conceptual event design to end-to-end project management, programme development to pre-, at-, and post-event content creation, attendee marketing to partnership sales, event-tech integrations to logistics, etc.
The power of choice remains in the client's hands. They choose only the services they need as/when they require them.
It's a one-stop-shop without the need for one-size-fits-all commitments.
Get in touch
Cobus Heyl is the founder of That Coalition. Connect with him on LinkedIn (https://www.linkedin.com/in/cobusheyl/).
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