That Coalition’s Substack

We post because we love events. Our Substack explores fresh ideas and insights about events to inspire ideas and innovation for your multi-channel, multi-phase audience engagement strategies.

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That Coalition’s premise

That Coalition curates high-impact, intimate B2B events for third-party clients through a flexible, modular approach that maximises engagement and community connection.

Our promise to clients:

Increase efficiency. Drive quality. Maximise value.

How That Coalition came about

With years of experience in the B2B conference and meetup sector, we recognised an opportunity to offer "Events-as-a-Service" enabled by a "Coalition of Experts" to call upon for different business needs.

Why Events-as-a-Service?

The event sector is thriving, with a growing demand for meaningful connections and insights at intimate meetups and targeted industry events. The "Events-as-a-Service" approach offers clients a dynamic, cost-effective way to design and deliver impactful gatherings.

Why a coalition of experts?

A volatile world places extreme demands on modern business.

Engaging loose coalitions of experts offers a flexible model for project development. Clients choose what they need, with the flexibility to scale services up or down at different project stages. This adaptable approach ensures cost-effective delivery tailored to their needs while tapping into a coalition with proven expertise to provide value.

We offer a portfolio of event services using “That Coalition” as our vehicle. This could range from conceptual event design to end-to-end project management, programme development to pre-, at-, and post-event content creation, attendee marketing to partnership sales, event-tech integrations to logistics, etc.

The power of choice remains in the client's hands. They choose only the services they need as/when they require them.

It's a one-stop-shop without the need for one-size-fits-all commitments.

Get in touch

Cobus Heyl is the founder of That Coalition. Connect with him on LinkedIn (https://www.linkedin.com/in/cobusheyl/).

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People

Old hack. New tricks.
Founder of That Coalition. Formerly with companies such as Naspers, Media24, Audience Media, FIPP and Mx3. My career spans media, events, e-commerce and SaaS sectors.
Founder of That Coalition, an events-as-a-service and content services business. Follow our event stack at thateventstack.com. Connect with me on LinkedIn to learn more.