Great piece! Cobus, as you know, I attend many media conferences, and I fully agree with the positive potential of AI in events—especially when it comes to automation. As I mentioned in an earlier Substack, AI-driven tools are already transforming event workflows, from streamlining logistics to generating post-event reports and insights with incredible speed and accuracy.
While AI enhances efficiency, the human connection will define the future of events. No machine can replicate the emotional intelligence, shared experiences, and spontaneous moments that make conferences truly valuable. For me, the most successful events are not just about knowledge transfer—they're the ones where attendees have meaningful interaction, creative collaboration, and trust-building, all of which become more important as AI reshapes industries.
The challenge isn’t just adapting to AI—it’s ensuring that, in an increasingly automated world, events remain a place where people come together not just to learn, but to connect.
Great piece! Cobus, as you know, I attend many media conferences, and I fully agree with the positive potential of AI in events—especially when it comes to automation. As I mentioned in an earlier Substack, AI-driven tools are already transforming event workflows, from streamlining logistics to generating post-event reports and insights with incredible speed and accuracy.
While AI enhances efficiency, the human connection will define the future of events. No machine can replicate the emotional intelligence, shared experiences, and spontaneous moments that make conferences truly valuable. For me, the most successful events are not just about knowledge transfer—they're the ones where attendees have meaningful interaction, creative collaboration, and trust-building, all of which become more important as AI reshapes industries.
The challenge isn’t just adapting to AI—it’s ensuring that, in an increasingly automated world, events remain a place where people come together not just to learn, but to connect.