My top tip for event comms in 2025: WhatsApp Channels
So many experts were predicting what would happen in the world of media and event communications in 2025 toward the end of last year that it would be pointless for anyone this deep into January to attempt to add to the crystal ball gazing.
That said, if I had to single out one fundamental forecast for 2025, it would be WhatsApp Channels.
Back to basics: What are WhatsApp Channels?
Launched by Meta just over a year ago, WhatsApp Channels is a tool designed to help organisations and brands share updates with larger audiences. While individuals can also use it, Channels is particularly powerful for event organisers. It’s a one-way communication platform that allows admins to share text, photos, videos, stickers, and polls with their subscribers. Importantly, Channels is separate from regular WhatsApp chats, preserving user privacy and minimising noise and clutter.
Why Channels for event comms?
It’s focussed on privacy: Channels operate privately—neither the admin nor followers can see each other's contact information.
It’s perfect for distributing content: Updates are sent in a chronological feed format, making it easy for followers to keep up with announcements.
It’s now available globally: While initially rolled out in select regions, Channels is now expanding globally.
It’s easy to find: Users can browse a directory to discover and follow channels of interest, categorised by topics, popularity, or location.
What can WhatsApp Channels do?
Real-time updates: Channels can broadcast essential information like schedule changes, speaker announcements, or venue directions during events, ensuring attendees stay informed instantly.
Enhanced reach: With WhatsApp's extensive global user base, Channels offer a direct line of communication to a diverse audience, potentially increasing engagement and awareness.
Privacy and simplicity: Since WhatsApp prioritises privacy, Channels allow organisers to communicate updates without requiring participants to share personal contact details.
Multimedia sharing: Channels support text, images, videos, and polls, enabling creative and interactive updates such as session highlights, attendee surveys, or live polling.
Accessibility: Given WhatsApp is widely used across various demographics, making Channels an easy-to-use platform for delivering updates without requiring attendees to download new apps or learn unfamiliar tools
Practical Uses for WhatsApp Channels in Events
Pre-event: Build excitement with teasers, introduce key speakers, and count down to the big day.
During the event: Provide live updates, guide attendees to breakout sessions, or send emergency alerts.
Post-event: Share highlights, gather feedback, and promote future events.
Are there any downsides?
While WhatsApp Channels is an excellent tool, it’s not without limitations:
There’s a lack of interaction: Channels are strictly one-way. If you need two-way communication, you’ll need to pair them with additional tools.
There’s a risk of overuse: Bombarding subscribers with updates can lead to fatigue. Be selective and thoughtful about what you share.
Surprisingly, event organisers have been slow out of the blocs to embrace the potential of WhatsApp Channels. For quick, widespread updates, this tool is a game-changer. Paired with interactive platforms and robust logistics management tools, Channels can elevate attendee experiences and drive better communication efficiency. If you’re looking to stay ahead in 2025, this is the place to start.